Mengniu Will Invest 3.3 Billion In Milk Source In The Next Five Years
- By Amanda Xia
- Published 09/28/2011
- Food and Drink
- Unrated
As of the end of August, the results of the Chinese dairy army in the first half already come out. The performance of the dairy companies has different levels of increase. Among them, Mengniu with an increase of 28.7% has a competitive advantage. It has increased for three years and hit new records.
Statistics show that last year, Mengniu invested over 700 million in the construction of milk source. This year it will raise the investment to nine million. The accumulated investment is 3 billion. Mengniu said Mengniu plans to invest 3.3 billion yuan over the next five years for the construction of milk source. Raising the proportion of raw milk of the modernized farm to ensure the safety of milk quality will be the important safeguard for Mengniu's performance continues to rise.
The performance of Mengniu attributed to its continued optimization of product mix, cost precision control, the construction of milk source and the control of product safety and other measures.
In the first half of 2011, China's dairy industry is full of restructuring and rebirth. The state re-examined the production licenses of the dairy companies are not eligible and further strengthened the efforts to control securit
y of the dairy industry. It also put forward higher requirements on the milk source.
Mengniu Group during the year invested about 7-9 billion RMB in the milk support and construction, including through the provision of entrusted loans, advances milk money, equity investment and construction of modern large-scale ranch and farm equipment, etc. a variety of ways.
The successful layout of milk builds a quality foundation of safety and high quality for Mengniu. Mengniu in the last two years strengthened product safety management, and actively improved product safety and progress. in 2008, that part of the milk accounting for only less than 50%, while in 2010 it is more than 70%. In 2011 it is nearly 80 percent during the first half.
The percentage of milk of the farm-scale farming communities increased to nearly 80 percent, well above the industry average. It has become an important basis for the Group continue to protect product quality and safety. China's leading dairy companies has entered a "micromanager" level.
Milk source is the industry's lifeline. This year, the government rectified the dairy industry in a large-scale. China's development of milk companies also faces the pressure of New Zealand and other international dairy enterprises. The domestic competition is also the same.
Statistics show that last year, Mengniu invested over 700 million in the construction of milk source. This year it will raise the investment to nine million. The accumulated investment is 3 billion. Mengniu said Mengniu plans to invest 3.3 billion yuan over the next five years for the construction of milk source. Raising the proportion of raw milk of the modernized farm to ensure the safety of milk quality will be the important safeguard for Mengniu's performance continues to rise.
The performance of Mengniu attributed to its continued optimization of product mix, cost precision control, the construction of milk source and the control of product safety and other measures.
In the first half of 2011, China's dairy industry is full of restructuring and rebirth. The state re-examined the production licenses of the dairy companies are not eligible and further strengthened the efforts to control securit
Mengniu Group during the year invested about 7-9 billion RMB in the milk support and construction, including through the provision of entrusted loans, advances milk money, equity investment and construction of modern large-scale ranch and farm equipment, etc. a variety of ways.
The successful layout of milk builds a quality foundation of safety and high quality for Mengniu. Mengniu in the last two years strengthened product safety management, and actively improved product safety and progress. in 2008, that part of the milk accounting for only less than 50%, while in 2010 it is more than 70%. In 2011 it is nearly 80 percent during the first half.
The percentage of milk of the farm-scale farming communities increased to nearly 80 percent, well above the industry average. It has become an important basis for the Group continue to protect product quality and safety. China's leading dairy companies has entered a "micromanager" level.
Milk source is the industry's lifeline. This year, the government rectified the dairy industry in a large-scale. China's development of milk companies also faces the pressure of New Zealand and other international dairy enterprises. The domestic competition is also the same.
Amanda Xia
I am Amanda Xia from chinaagriculturenet.com. http://www.chinaagriculturenet.com contains a great deal of information about soy milk cream , dairy foods , dairy milking equipment , and more.
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